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The Paramus Post - Greater Paramus News and Lifestyle Webzine
Sunday, August 09 2020 @ 07:54 AM EDT
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The Paramus Post - Greater Paramus News and Lifestyle Webzine
Sunday, August 09 2020 @ 07:54 AM EDT
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The Paramus Post - Greater Paramus News and Lifestyle Webzine

There’s A New Ann In Town: Ann Taylor Opens New Concept Store in The Mall at Short Hills, New Jersey


A New Ann Taylor in Short Hills
Ann Taylor announces the opening of the brand’s new concept store in The Mall at Short Hills on Friday, June 24, 2011 marking the brand’s first new concept store in New Jersey. The grand opening will be celebrated with a private luncheon on Friday, July 22 co-hosted by Kate Dimmock, People StyleWatch Fashion Director and Today Show Fashion Contributor in partnership with Susan G. Komen North Jersey, a not-for-profit organization dedicated to raising breast cancer awareness in the North Jersey area.

An in-store grand opening shopping event for clients and the public will follow on Saturday, July 23 from 1-5pm, including a live DJ, refreshments, sweets, raffles and a gift with any purchase over $100. Five percent of sales proceeds from the shopping event will be donated to Susan G. Komen North Jersey.

With a heritage dating back to 1954, Ann Taylor has always been synonymous with iconic, all American style for modern working women. Having evolved throughout the decades to meet women’s changing needs, aspirations and roles, Ann Taylor has recently gone through its most significant evolution, starting with the revamped collection launched in Fall 2009 under the brand’s new Head of Design, Lisa Axelson. The next phase of the rejuvenation is the brand’s new store concept.

Designed in partnership with S. Russell Groves architects, the new Ann Taylor boutiques are inspired by a stylish modern contemporary home and provide a more intimate shopping experience that is chic, warm and inviting. The residential influence is brought to life through white washed maple hardwood floors, luxurious crystal chandeliers, modern tufted furniture and sleek feminine fixtures inspired by the ultimate closet. Wardrobing niches allow for stronger fashion stories as well as a broader assortment of product than other Ann Taylor stores. Decorative items add the finishing touch with an assortment of fashion books, jewelry vitrines and framed images on display throughout the space.

Special attention was also given to the design of the new styling rooms which feature unique floral wall coverings, luxe ottomans, plush carpeting, and a new proprietary lighting system with flattering back lit mirrors. Adjacent to the styling rooms is a private lounge area featuring an oversized touch screen monitor that provides access to anntaylor.com. The immediate access to the brand’s website allows clients to view and order the complete product assortment outside of what that particular store may carry – including additional fashion and wear-to-work styles, a broader assortment of shoes and petites, and online exclusives such as tall sizes and a Weddings and Events collection.

Curated fashion presentations and expert styling services add to the new store experience and make shopping easy. An impactful runway of mannequins showcasing Lisa’s favorite looks of the season greets the client and helps with wardrobing and styling ideas. The key fashion message is complemented by shop-in-shop destinations including the Career Chic shop, a petites shop and an accessories shop. Dedicated stylists are also on staff and available for both walk-ins and appointments to help clients put together perfect individualized looks for any occasion.

“The new Ann Taylor is chic and stylish with a more fashion forward direction to address the needs of today’s modern working women,” said Lisa Axelson, Head Designer and a member of the Council of Fashion Designers of America (CFDA). “Our new concept stores are a reflection of our new fashion direction. They are light, modern, feminine, and designed to showcase the full Ann Taylor collection while making our client feel comfortable and welcome.”

Since Fall 2010, Ann Taylor has opened select new concept stores in major cities across the country including New York, Boston, Miami, Boca Raton, Dallas, Atlanta, and Seattle. The Mall at  Short Hills location will be the brand’s tenth new concept store.

About Ann Taylor
Ann Taylor defines what it means to be chic, smart and sophisticated. Always relevant, always stylish—Ann Taylor offers beautiful, refined fashion designed for how women live today.  Ann Taylor operates 265 stores across the United States, as well as online at anntaylor.com. Ann Taylor is a division of ANN INC (NYSE: ANN).

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