Bergen Community College Hosts Breakfast on Cause Marketing

Author and Marketing Expert Chris Rosica Speaks in Paramus December 12, 7:00 a.m.

At an upcoming seminar on cause marketing, Bergen Community College will get down to business … with a side of cream cheese. 

The College’s School of Continuing Education will hold its first “Bagels and Business” workshop Monday, December 12 from 7:00 to 9:00 a.m. in the Moses Family Meeting & Training Center, room TEC-128 at the College’s main campus at 400 Paramus Road, Paramus.  The event is free and open to the public.  Registration and networking will take place from 7:00 to 8:00 a.m.  To register, visit http://bagelandbusinesscausemarketing-esfb.eventbrite.com or call Ronald E. McKnight at (201) 612-5300.

Featured speaker Chris Rosica, president of Rosica Communications in Paramus, will draw from the strategies and tactics he outlines in his new book, “The Business of Cause Marketing.”  Rosica previously authored “The Authentic Brand” and has appeared on Bloomberg Business News, ABC Television in New York, CNN and ESPN to comment on branding, public relations, Internet PR and marketing, crisis communication and other topics.

Among the topics slated for discussion at “Bagels and Business,” attendees will learn:

• How partnering with nonprofits can boost employee morale, generate customer loyalty and increase sales;
• How to select the ideal charity with which to partner;
• Why selecting an up-and-coming cause is often the best strategy;
• Pitfalls to avoid;
• How to evaluate a successful cause partnership and measure results.

Bergen’s School of Continuing Education, Corporate & Public Sector Training provides customized learning and development solutions to small, medium and Fortune 1000 companies.  “Bagels and Business” will meet monthly to discuss emerging issues and topics in business.  The students

For more information on the event, or to discuss the School of Continuing Education’s services, please call (201) 612-5300.

Bergen Community College (www.bergen.edu)  based in Paramus is a public two-year coeducational college, enrolling more than 17,000 students at locations in Paramus, the Philip J. Ciarco Jr. Learning Center in Hackensack and Bergen Community College at the Meadowlands in Lyndhurst. The College offers associate degree, certificate and continuing education programs in a variety of fields.