Thousands of athletes and spectators at the Head of the Charles Regatta (HOCR) will wear colorful buttons over the weekend as part of a game designed to spark conversation about positive change. Seattle-based social enterprise, Luum, teamed up with the Waterkeeper Alliance to create the Hot Button Game. Luum, a new online platform that aims to help people have a positive impact on the world, has been shaped by the sport of rowing, and four staff members are competing at HOCR. They’ve also enlisted Olympic rowers to help get the word out about the game and its emphasis on taking positive action.
Waterkeeper Alliance, an advocacy group for fishable, swimmable and drinkable waterways worldwide, and its swimguide app are a natural partner for this event that depends, after all, on water. “In the game a blue button supports water quality, but there are also other colors for issues such as fitness, education, citizenship or local food” said Luum CEO Soheir Hall. The objective is for people wearing the buttons to interact and engage on the issues and explore actions we can take for positive change. “The buttons break down barriers and give us permission to talk to new people,” commented Hall. He said it reflects Luum’s ambition to connect people around real world action. To learn more visit http://luum.com.
Luum helps organizations such as Waterkeeper Alliance to grow their constituency and increase collective impact, partly by helping to tap into diverse passion groups such as the rowing community. In this case Waterkeeper can enroll more rowers in improving water quality. The end game is a waterway system that is swimmable, drinkable, fishable—and rowable.
The partners, @luumdotcom and @waterkeeper, have recruited some Olympic rowing muscle into the twitter campaign to build participation in the Hot Button Game (#HOCRhotbutton) and highlight some of the game’s issues. Olympic rowers include Mike Gennaro (@Mike_Gennaro), Elenor Logan (@ELoganRow), Zach Vlahos (@zvlahos), Tyler Winkelvoss (@tylerwinklevoss), Caroline Lind (@carolinelind12) and Rob Gibson (@RobGibson86).
Follow the weekend’s activity on Twitter with @luumdotcom and @waterkeeper. Even if you’re not at the event, you can register a hot button choice on http://luum.com/hocr.html .