The Korea Export Association (KEA), an expert consultant group of Korean small and mid-size enterprises, is pleased to announce the opening of K-HIT, a first-of-its-kind concept shop that showcases ingenious product innovations from Korea. The grand opening will take place on December 20th at its location in Westfield’s Garden State Plaza in Paramus, New Jersey.
The trailblazing concept has been successfully tested and launched across South Korea. The New Jersey store, which marks its entry into the US market, will feature an assortment of never before-available products, comprised of unique design and innovative functionality, ranging from household appliances to electronics, sporting goods and more, all branded under the K-HIT concept. None of the products have been available to American consumers until now, adding an additional level of excitement and wonder. Together, they offer a distinctively rewarding shopping experience and a distinguishing element to any home or office atmosphere.
A selection committee that included U.S. buyers, used a rigorous and unbiased curation process to determine which products are exceptional, superior in quality and as a result, suitable for export and sale in the K-HIT retail store.
Without selling outside of Korea, small and mid-sized businesses are hard-pressed to thrive. The K-HIT model gives these businesses the opportunity to promote and sell their products in a vast shopping mall for maximum exposure. “K-HIT is the manifestation of many parties working together to bring Korean innovation to the United States for the American consumer to enjoy. We are thrilled to introduce this first store in New Jersey as it will serve as the basis for growth across the States with future expansion plans in Europe, China and Southeast Asia. By expanding exports, with a focus on consumer goods, we will make an ecosystem of thriving, self-sustained small and mid-sized businesses, “says Song Jong-Ho, administrator of SMBA in Korea.
Beyond operating as a retail location, the Garden State Plaza store also functions as an export base and will offer logistical support in the form of warehouse storage space and call center, with the ultimate objective of introducing and encouraging domestic retailers to carry these unique products within their respective retail environments.
The K-Hit store is the result of the KORUS Free Trade Agreement executed earlier this year between the governments of the United States and South Korea. This new store is extremely exciting as it celebrates the ideological support of the Korean Government and its SMBA governmental agencies.
The grand opening ceremony is hosted by the previously mentioned agencies and is designed to provide local buyers, sales reps, product developers, and merchandisers the opportunity to meet with top Korean executives and governmental dignitaries who will be in town to celebrate the opening of the inaugural K-HIT store in the United States. The Korean dignitaries attending the ceremony at 9:00am on December 20, 2012 are as follows;
Mr. Song Jong-Ho, Administrator Small & Medium Business Administration
Mr. Se Joo Son, Consulate-General New York
Mr. Sung Yeol Kim, Trade commissioner of Korea
Mr. Seong Pil Eom, KOTRA North America Head
Mr. Um Jyn-Youb, Secretary to SMBA Administrator
Mr. Lee Jeong-Hwa, Director of Overseas Marketing Div. SMBA
K-HIT PRODUCT HIGHLIGHTS
INSOPACK: World’s smallest and lightest Walkie-Talkie
With a range of up to 2.8 miles and the ability to connect up to 15 people simultaneously, this two-way walkie-talkie brings new meaning to staying in touch. Its tiny size (1.9” x 0.7” x4.2”) and 80g weight make it perfectly portable.
UNGARO: World’s first Six-step Facial Massager
This wireless facial massager does everything you would want from a spa facial and more. Its exceptional features include:
Cleansing: Deep cleanses and purifies
Massage: Helps skin relax
Nutrition: Efficiently introduces nutrition
Lifting: Reduces wrinkles and tightens skin
Whitening: Treats acne, discoloration and age spots
Wrinkle Care: Treats fine lines and wrinkles
Cebien: World’s first All-in-One Shower Organizer
With storage capacity for shampoo, soap, washcloths and other toiletries, this great-looking unit makes organizing the shower easy. It features an anti-fog mirror and both hand-held and traditional showerheads. Simple installation makes it a must-have.
Izen: World’s first Enema Wash Bidet
This multi-function toilet seat to does it all. It features a posterior, feminine and enema wash along with a warm air dryer and heated seat for comfort. A soft-closing lid and self-cleansing nozzle make it one of the best-designed bathroom accessories available.
Nano: World’s first Nano Face & Hair Care System
Designed for effective face, hair and scalp care, this nano system utilizes a combination of nano cold mist with nano liposome nutrition to provide all-in-one moisture to the skin and hair.
LONA Bubble: World’s Best Micro Bubble Showerhead
This showerhead produces extremely small bubbles with ultrasonic waves, negative ions and bursts of ultra-high temperatures normally found in a health spa. It moisturizes the skin, deeply cleanses and soothes fatigue while zapping chemicals and bacteria in the water.
Dacheum: World’s best Compress Bar Trash Can
This hygienic, deodorizing can makes compressing trash clean and easy. You never have to come in touch with the trash – simply raise the bar and push down to compress. A range of adorable colors enhances any home interior.
Momby: World’s best Breast-Feeding Kit
This innovative, lightweight baby care seat is ideal for both moms and babies. It reduces back, shoulder and stomach pain while comfortably helping you find the proper feeding position.
Smart Products: World’s best No-Fall Smart Cradle & Hook
This universal window- or dashboard-mount never fails. It is designed to hold any cell phone, smart phone, small tablet & GPS for distraction-free driving.
This smart hook will hang all of your tools with ease. Easy, stress-free installation makes it ideal.
IRO: World’s best Color Combination LED Light
With color dials that include red, blue and green, this innovative light looks great and can be used as a tool for children to develop color cognition skills.