K'NEX, the US construction toy company focused on Building Worlds Kids Love®, will be introducing their 2013 product line to retailers and media during American International Toy Fair®, being held February 10th through the 13th in New York City at the Javits Center.
The 2013 K’NEX product line includes over 45 inspiring additions to popular product lines such as K’NEX Building Sets, K’NEX Thrill Rides, Lincoln Logs®, Tinkertoy®, NASCAR®, Angry Birds®, Mario Kart Wii®, The Beatles Yellow Submarine® and KISS®. New York Toy Fair will also mark the public debut of three exciting new product lines; Nintendo Super Mario®, Nintendo Mario Kart 7® and PAC-MAN® and the Ghostly Adventures.
“Fans have come to know us for our quality, creativity and innovation,” said Michael Araten, President and CEO of K’NEX and The Rodon Group. “The 2013 K’NEX product line includes everything from amazing coasters to awesome Angry Birds builds and is an excellent representation of what loyal builders expect and new consumers want—educational, building fun!”
Founded in 1992, K’NEX maintains its commitment to continued manufacturing in the United States. At a time when most toys are made overseas, K’NEX is America’s Building Toy Company—over 95% of its parts are manufactured by its sister company, The Rodon Group. The Rodon Group has been in business since 1956 and is an eco-friendly manufacturing facility in Hatfield, PA, that has manufactured over 31 billion parts for K’NEX over the past twenty years.
Products will be shown in the K’NEX booth (#5226) throughout the duration of NY Toy Fair and are developed for children ages 2-12.