New York, NY February 5, 2013 – After seven seasons of backstage beauty looks that passed the runway test with flying colors, Maybelline New York lends its iconic hues for its eighth season as the Official Cosmetics Sponsor of MercedesBenz Fashion Week. For Fall/Winter 2013 the high-profile beauty brand is continuing its successful collaboration with top designers and makeup artists, lending its backstage talent and vision to Rachel Zoe, DKNY, Lacoste, Bibhu Mohapatra, Richard Chai, Wes Gordon, Mara Hoffman, Marissa Webb, Belstaff, Guilietta, Michael Bastian and Custo Barcelona.
This season Maybelline New York’s hand-picked team of top editorial and celebrity makeup artists will lead the creative looks for the brand’s numerous shows. The list reads like a “who’s who” in backstage beauty, including: James Kaliardos for Richard Chai; Charlotte Tilbury for Rachel Zoe and Bibhu Mohapatra; Charlotte Willer for DKNY, Marissa Webb and Mara Hoffman; Maiya Alleaume for Lacoste; Gato for Wes Gordon and Custo Barcelona; Mark Carrasquillo for Belstaff and Max Delorme for Michael Bastian. As the world of nails continues to explode, an array of talented manicurists will be turning to Maybelline New York’s wildly popular Color Show Nail Lacquer collection to create many of the week’s showstopping nail looks.
"Fashion and beauty are surprisingly unifying forces," says Maybelline New York Global Brand President Damien Bertrand. “Every trend that comes out of the New York shows is inspiring someone around the world. It is very exciting for the Maybelline New York brand to be a part of those trends and collaborate with designers to create something truly remarkable."
“When you look at the Maybelline New York brand, the backstage influence is obvious…from the innovation and design, to gorgeous vibrant shades and formulations, fashion week is injected into everything Maybelline New York does,” says David Greenberg, President Maybelline New York. “It has allowed us to learn from the most creative and inspiring people in the industry and to take all of that vision and excitement and turn it into fun and glamorous products that women everywhere enjoy in their daily lives.”
Beyond backstage, Maybelline New York will have a busy fashion week dance card, as per usual! The brand will celebrate the 10 the anniversary of fashion and beauty bible, The Daily, with a special exhibition at The Hudson Hotel that will highlight famous Daily covers from the last decade, alongside Maybelline New York’s iconic and much beloved catalogue of fashion week print advertisements.
Everything beauty and fashion enthusiasts may need -- from show schedules to backstage beauty looks to insider interviews and how-to videos of the hottest shows will be a click away. And for even more fashion week content, fans can follow @Maybelline on Twitter and visit Maybelline New York’s Facebook page and Tumblr blog and Pinterest board for live updates and commentary from the week’s shows and events.
To see all of Maybelline New York’s content from Mercedes-Benz Fashion Week, visit:
Maybelline.com ♦ Twitter.com/Maybelline ♦ Facebook.com/Maybelline ♦ Maybelline.Tumblr.com ♦ YouTube.com/liverunway ♦
Maybelline New York is the number one cosmetic brand in the world, available in over 129 countries. By combining technologically advanced
formulations with on-trend expertise and New York City edge, Maybelline New York’s mission is to offer innovative, accessible and effortless cosmetics for every woman. The brand is currently the official makeup sponsor of Mercedes-Benz Fashion Week in New York City and 9 other fashion weeks worldwide. For more information, log onto www.maybelline.com also available in Spanish. Maybe she’s born with it, maybe it’s Maybelline.