Monster Offers™, (OTCBB: MONT), a leading Daily Deal analytics provider and mobile marketing company, today announces the launch of the all-new "Deal Buzzer" Smartphone app technology, which was recently acquired from app developer and innovator Iconosys, Inc. In the spirit of spring, Monster Offers is committed to bringing new excitement to the rapidly expanding Daily Deal space through the launch of "Deal Buzzer™." Deal Buzzer is an app and related technology that puts Daily Deal management directly in the hands of the vendor or business owner, and provides a more hyper-local and "Instant-Offers™" Daily Deal experience for both customers and businesses alike.
As pointed out in a recent USA Today article, the perceived problem with Daily Deal companies is that "they have a fundamental disconnect in understanding who their customers are," observes Sucharita Mulpuru, a retail analyst at Forrester Research. In other words, the primary target or recipient of the Daily Deal communication is not the person or customer who buys the product, uses the service ... and buys the deal. This disconnect has resulted in merchants losing money using Daily Deal offerings that failed to influence the buying behavior of, or even reach, their actual customers.
Monster Offers seeks to change this situation and re-energize the Daily Deal space with the launch of the new Deal Buzzer app. With more features and greater connectivity capabilities than ever before, Deal Buzzer now empowers everyone from small businesses to their employees with unique deal-sharing tools that allows for the promotion of those special deals, liquidations, or items for sale on a daily (or even up-to-the-minute) basis to their networks of Facebook friends and Twitter followers, helping the deal or offer to cascade through and across social networking contacts. Monster Offers has added additional features that make the app more suitable not only for a wide range of small and medium-sized businesses, but also for non-business owners; for example, a teenager wishing to sell an iPhone or someone looking to sell their car, find a date, or even post a job offer can use the app to DEALBUZZ their offer to relevant demographics over social media platforms. In this way, Deal Buzzer more resembles a social media type of Craigslist.
Commented Wayne Irving II, Monster Offers CEO, "We are excited by the prospects for aggressively growing the Daily Deal space with this new app, and giving the deal-offerers (including individual sellers and consumers) more control over the distribution and management of their deal offerings and customer acquisition efforts."
Several of the new app's most important features include:
• Deal Buzzer™ posts your one-of-a-kind dinner, sandwich, service special, or other retail deals to your business or personal Facebook wall and, with the touch of a single button, onto your Smartphone, tablet or other device.
o A sample Facebook-posted deal through Deal Buzzer™ might resemble:
123 Main Street, City, State
Meatball Monday Night
12 meatballs for the price of 6, mention this deal to get a free drink
• Deal Buzzer™ now allows users to "DEALBUZZ" deals through Twitter, with customizable hashtags (#) to target specific groups of followers and trending topics.
• Pre-store common fields and settings, so that your Facebook posted deals are more formatted, consistent, and a more professional in appearance.
• The app also includes Iconosys' "Where am I?™" reverse lookup technology, which is built into the app so that DEAL location, when posting, is communicated in the post to make it easier for people to come and take advantage of the deal being offered!
• Facebook friends are integrated into the application so that users, if they so wish, can share the deals they are "buzzing" about in real-time, giving deals a viral potential to make not only a local, but possibly a global reach.
And Monster Offers also still sees ample additional synergistic opportunities in generating revenues through the integration of its Monster Dealies technologies, which can collect thousands of deals from hundreds of providers and aggregate them within the app on a daily basis. As such, Deal Buzzer app users don't have to wade through countless irrelevant deals just to find one that they're interested in, as the technology allows them to organize based on geographical setting, business type, category, and keywords. Consumers are more interested, if not exclusively interested, in deals that are being offered within a defined radius of their particular location; with this in mind, Monster Dealies' GPS-enabled technology, combined with the new and improved Deal Buzzer app, allows users to see more, if not all, the great opportunities for savings in their local area.
Added Irving, "The bottom line is that people love deals, regardless of how the industry is perceived in the investment world. Now with Deal Buzzer, owners are not reliant on deal companies to set up, run, and take half of all proceeds from, ad campaigns or deal offerings. We are giving business owners new, rich, and unique content to share with their Facebook fans, and in this way helping to keep friends in the know about their up-to-the-minute specials and deals. What better way to promote and share immediate opportunities, while helping sales and maintaining visibility and regular contact with the important people in my business and social network?"
The Deal Buzzer app can be downloaded for free with all Android devices through www.DealBuzzer.net, www.MonsterOffers.com and Monster Offers' own app store AppHysteria™ (www.apphysteria.com ). The app is nearing completion for Apple and Windows devices.
About Monster Offers:
Monster Offers is a public company recently created from the merger of Ad Shark, Inc., an innovative leader in mobile marketing advertising consulting, with and into Monster Offers, a leading Daily Deal analytics provider and aggregator.
The Company collects and publishes daily deals from multiple sites in numerous local communities across the U.S. and Canada, while also developing and implementing mobile advertising strategies constructing, and based on, a robust media and advertising delivery system. This innovative approach to integrating traditional Internet advertising with optimized media and cutting edge ad delivery methods is tailored specifically for the applicable Smart Device, OS or screen resolution platform.
The Company also manages the sales and marketing efforts for the Travel America Visitor Guide™ network of Smartphone apps, websites, and services, a resource for those seeking information on what to see, where to stay and where to find the best deals as they travel through North America.
Any statements contained in this press release that relate to future plans, events or performance are forward-looking statements that involve risks and uncertainties, including, but not limited to, the risks associated with the management appointment described in this press release, and other risks identified in the filings by Monster Offers (MONT), with the U. S. Securities and Exchange Commission. Further information on risks faced by MONT are detailed in the Form 10-K for the year ended December 31, 2011, and in its subsequent Quarterly Reports on Form 10-Q. These filings are or will become available on a website maintained by the U. S. Securities and Exchange Commission at http://www.sec.gov. The information contained in this press release is accurate as of the date indicated. Actual results, events or performance may differ materially. Monster Offers does not undertake any obligation to publicly release the any revision to these forward-looking statements that may be made to reflect events or circumstances occurring after the date hereof or to reflect the occurrence of unanticipated events. Included in this release are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Although the company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations reflected in such forward-looking statements will prove to have been correct. The company's actual results could differ materially from those anticipated in the forward-looking statements.