TV, digital and social campaign will celebrate fashion nostalgia while highlighting new seasonal trends
EDISON, NJ, AUGUST 1, 2016 — Eleven Simon properties across New Jersey today kicked off the 2016 Back To School season with a TV commercial and digital video campaign (www.youtube.com/watch?v=SeYK_KGVeX8), encouraging shoppers to ‘find your style’ while reflecting on their past first days of school and the outfits that were the height of fashion in the 80s and 90s.The New Jersey properties involved in the campaign include:
- The Shops at Riverside (Hackensack)
- Newport Centre (Jersey City)
- The Mills at Jersey Gardens (Elizabeth)
- Rockaway Townsquare (Rockaway)
- Livingston Mall (Livingston)
- Menlo Park Mall (Edison)
- Liberty Village Premium Outlets (Flemington)
- Jackson Premium Outlets (Jackson)
- Jersey Shore Premium Outlets (Tinton Falls)
- Quaker Bridge Mall (Lawrenceville)
- Ocean County Mall (Toms River)
The TV commercials will be airing on a variety of local network affiliates and cable channels during August and early September, including, WABC, WNBC, Bravo, E!, HGTV and Lifetime.
The campaign will be amplified through social media using the hashtag #tbtbts (Throw Back Thursday Back To Simon), inviting people to share their most memorable back-to-school photos for a chance to win Simon gift cards and $5,000 shopping spree.
A campaign at Simon centers, targeted at teens, will feature three seasonal trends inspired by 80s and 90s fashions - Off-Beat, Modern Utility and 90’s Nostalgia - that can all be found at Simon.
“Back to school shoppers spend more during this season than they do during Valentine’s Day, Easter, Mother’s Day and Father’s Day combined, so we want to make sure the experience is a pleasurable one that appeals to students and parents alike,” said Gil Bankston, general manager of Menlo Park Mall. “Our campaign celebrates the fashion trends of the past and today – the evolution of fashion and mixing the old with the new to ‘Find Your Style’”.
Simon is a global leader in retail real estate ownership, management and development and a S&P100 company (Simon Property Group, NYSE:SPG). Our industry-leading retail properties and investments across North America, Europe and Asia provide shopping experiences for millions of consumers every day and generate billions in annual retail sales. For more information, visit simon.com.