FINLANDIA® LAUNCHES REDUCED SODIUM SPREADABLE BUTTERS WITH CANOLA OIL MADE FROM FOUR REAL INGREDIENTS AND ALL OF THE BUTTERY TASTE
World-Renowned Cheese and Butter Brand Uses Patented ValSa ®Milk Mineral Salt, an ingredient that contains nearly 80% less sodium than regular table salt to Create New, Full-Flavored Spreadable Butters
PARSIPPANY, NJ (May 30, 2017) – Finlandia®, the world-renowned premium cheese and butter maker, today announced the launch of two new premium spreadable butters, Finlandia® Spreadable Butter with Canola Oil and Finlandia® Spreadable Butter with Canola Oil 25% Reduced Fat, to its expanding portfolio of products. Containing more than 55% less sodium than the other leading butter brands, while still having full-flavor, makes it one-of-a-kind in America.
New Finlandia® Spreadable Butters with Canola Oil are crafted with pure, wholesome milk from family-owned farms in Finland and contain only four real ingredients: butter, canola oil, water and milk minerals, or ValSa® – a patented milk mineral salt and superior ingredient in lowering salt intake in butter. Both premium spreadable butters will be available in the dairy section of grocery stores and supermarkets nationwide beginning this September.
After more than five years of extensive research and development, Finlandia’s R&D team back in Finland has perfected and patented the ValSa® milk mineral salt process, where the natural minerals found in milk – potassium, iodine, magnesium, calcium and sodium – are extracted from whey that is produced as a byproduct during cheese production. Milk minerals are naturally found in whey, which, when separated and added into the butter in place of regular table salt, substantially lower the sodium content while maintaining the rich, full-flavored, buttery taste.
“Excessive sodium consumption is the most significant risk factor in high blood pressure, the single biggest contributor to the reduction of life expectancy worldwide,” said Emma Aer, Chief Executive Officer, Finlandia Cheese. “For years, the food industry has sought ways to reduce sodium content without compromising taste. After years of R&D, our team at Valio has solved that dilemma through our innovative ValSa® milk mineral salt process. Now, our customers can enjoy the full, delicious, buttery taste of Finlandia Spreadable Butters with significantly less sodium than the others.”
Combining old world craftsmanship with modern innovation, Finlandia® Spreadable Butter with Canola Oil is churned into creamy, delicious butter with Finnish milk from roaming cows that are never given rBST or other artificial hormones. Made from four GMO free ingredients you can actually pronounce, Finlandia® Spreadable Butter with Canola Oil contains 55% less sodium with all of the flavor of traditional butter; Finlandia® Spreadable Butter with Canola Oil 25% Reduced Fat has 25% less fat and 40% less sodium than the leading brand. Finlandia® Spreadable Butters with Canola Oil are available in 8 oz. and 15 oz. tubs and can be found at select grocery stores and supermarkets nationwide.
For more information on Finlandia’s products, visit www.finlandiacheese.com.
For more information on ValSa, visit www.valio.com/valsa
About Finlandia® Cheese, Inc.
Finlandia® Cheese, a subsidiary of Valio Ltd., was first imported to America in the 1950’s as the demand for full flavored, quality cheeses began to grow. Finlandia Cheese and butter are crafted with the pure, natural, and high quality ingredients. We are proud to be farmer owned with over 100 years of dairy experience, devotion and passion. Our cows are treated just like family members – every cow even has its own name. From the legendary rich nutty taste of Finlandia Swiss to our imported butter and creamy gourmet cheeses, we offer a complete line up of premium dairy products to make snacking, entertaining and everyday meals extra delicious. Authentic flavors, simple ingredients and Finnish craftsmanship. Finlandia. Discover the legendary taste. For more information, visit www.finlandiacheese.com.