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The Paramus Post - Greater Paramus News and Lifestyle Webzine
Thursday, September 19 2019 @ 02:28 AM EDT
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The Paramus Post - Greater Paramus News and Lifestyle Webzine
Thursday, September 19 2019 @ 02:28 AM EDT
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The Paramus Post - Greater Paramus News and Lifestyle Webzine

Soma, a lingerie experience at Paramus Park Mall


Soma at Paramus Park
What do you do when a man enters your intimate apparel shop, I asked Soma manager Lauren Rolaf. We greet him and immediately try to put him at ease was her immediate response. From first hand experience, this is what she did. We were joined by Minnie Adams, Paramus Park Mall manager who was offered a fitting by the Soma experts, Lauren, Margaret and Tiffany.Lauren, and Minnie, did their best to put me at ease while I was conducting the interview. Not being an expert in bra fitting, Lauren proceeded to explain to me what their shop was about and why. Originally connected with Chico’s, Soma was launched in 2004 as a separate endeavor with the goal of providing women with stylish, comfortable and perfect fitting intimate apparel, , sleep wear, relaxation wear and active wear, designed to suit every body and every lifestyle.

She explained that 75% of the females wear the wrong size bra. Soma’s aim is comfort and not décolletage, ease of wear, not an overt sexy display. The side straps have to be horizontal. The top straps comfortable and not sliding or cutting into the shoulder. Their bra experts are trained Fit Experts ready to help women find the perfect bra and act
as their liaison to the ultimate “Soma Experience.”

I asked Minnie Adams about the shop, how Paramus Park selected them and her personal opinion. Minnie remarked that she relished a shop like this in a mall that caters to the working woman and mothers. Her face lit up when Lauren offered her a fitting by their Fit Experts and Minnie later commented. “My experience was wonderful. Lauren is terrific and makes everyone feel special.” This pretty Mall Manager should know.

Location: Soma Boutique
Paramus Park
700 Paramus Park, space 1073A
Paramus, NJ 07652
Telephone: 201-261-2368
Store Hours: Monday – Saturday: 10:00 am – 9:00 pm
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